In Brief<\/p>\n
After a better-than-expected opening weekend in theaters, box office sales for Amazon\u2019s \u201cMelania\u201d fell 67%, to an estimated $2.37 million, in its second weekend.<\/p>\n
The documentary about First Lady Melania Trump has grossed a total of $13.5 million so far (almost all of that in the United States), which means it\u2019s extremely unlikely the film \u2014 which Amazon spent $40 million to acquire and $35 million to market \u2014 will break even in theaters.<\/p>\n
Before the release of \u201cMelania,\u201d a former Amazon film executive asked how the price tag could be motivated by anything other than \u201ccurrying favor\u201d with the Trump administration or \u201can outright bribe.\u201d<\/p>\n
Moviegoing typically slows during Super Bowl weekend, but the weekend\u2019s top film, \u201cSend Help,\u201d only declined 47%. And after placing third on the charts last weekend, \u201cMelania\u201d is ninth this time.<\/p>\n
Perhaps anticipating discussion about the film\u2019s decline, Amazon released a statement from its head of domestic theatrical distribution, Kevin Wilson, who said, \u201cTogether, theatrical and streaming represent two distinct value creating moments that amplify the film\u2019s overall impact.\u201d<\/p>\n
\u201cMelania\u201d received universally negative reviews from critics, but its 99% audience rating on Rotten Tomatoes was so good that the site put out a statement insisting that the score was real.<\/p>\n
Source: RhinoEasy News<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" In Brief After a better-than-expected opening weekend in theaters, box office sales for Amazon\u2019s \u201cMelania\u201d fell 67%, to an estimated<\/p>\n","protected":false},"author":1,"featured_media":1439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=\/wp\/v2\/posts\/1440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1440"}],"version-history":[{"count":0,"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=\/wp\/v2\/posts\/1440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=\/wp\/v2\/media\/1439"}],"wp:attachment":[{"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}