{"id":1818,"date":"2026-02-25T11:05:22","date_gmt":"2026-02-25T01:05:22","guid":{"rendered":"https:\/\/rhinoeasy.com\/?p=1818"},"modified":"2026-02-25T11:05:22","modified_gmt":"2026-02-25T01:05:22","slug":"lamborghini-ceo-cites-lack-of-engine-noise-as-a-reason-the-company-scrapped-its-ev","status":"publish","type":"post","link":"https:\/\/rhinoeasy.com\/?p=1818","title":{"rendered":"Lamborghini CEO cites lack of engine noise as a reason the company scrapped its EV"},"content":{"rendered":"<p>Lamborghini&#8217;s concept, the Lanzador, has been scrapped amid a slump in EV demand.<\/p>\n<p>Lamborghini&#8217;s concept, the Lanzador, has been scrapped amid a slump in EV demand. Lamborghini<\/p>\n<p>Lamborghini&#8217;s concept, the Lanzador, has been scrapped amid a slump in EV demand. Lamborghini<\/p>\n<p>lighning bolt icon An icon in the shape of a lightning bolt.<\/p>\n<p>lighning bolt icon An icon in the shape of a lightning bolt. Impact Link<\/p>\n<p>This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.<\/p>\n<p>The roar of Lamborghini&#8217;s screaming V10 and V12 engines won&#8217;t go silent.<\/p>\n<p>In an interview with The Sunday Times, CEO Stephan Winkelmann said the Italian supercar maker has scrapped plans for its first all-electric model, the Lanzador, after consumer interest in high-priced EVs flattened to &#8220;close to zero.&#8221;<\/p>\n<p>&#8220;EVs, in their current form, struggle to deliver this specific emotional connection,&#8221; he told the Times, adding that engine noise is often a selling point for luxury sports cars. &#8220;The decision was made after over a year of continuous internal discussion, engaging with customers, dealers, market analysis, and global data.&#8221;<\/p>\n<p>Lamborghini first announced the Lanzador EV in 2023, and the high-riding two-door coupe was scheduled to hit dealerships by 2029.<\/p>\n<p>Winkelmann said the car will now come to market as a plug-in hybrid instead.<\/p>\n<p>The shift marks a notable recalibration for the Volkswagen-owned supercar brand. In 2021, Lamborghini laid out an electrification road map that was supposed to add a fully-electric car by the &#8220;second half of the decade.&#8221; The company said it wanted to cut its 2024 carbon emissions in half.<\/p>\n<p>Winkelmann told the Times that by 2030, its entire lineup will feature a gas engine and a battery that can be plugged into an electrical outlet.<\/p>\n<p>He added that it will continue building internal combustion engines &#8220;for as long as possible.&#8221;<\/p>\n<p>&#8220;Lamborghini is fully prepared for full electric,&#8221; the company said in a statement to Business Insider. &#8220;However, market readiness within the segment is not yet aligned with this transition.&#8221;<\/p>\n<p><strong>Source: RhinoEasy News<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lamborghini&#8217;s concept, the Lanzador, has been scrapped amid a slump in EV demand. Lamborghini&#8217;s concept, the Lanzador, has been scrapped<\/p>\n","protected":false},"author":1,"featured_media":1817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[9],"tags":[],"class_list":["post-1818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"_links":{"self":[{"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=\/wp\/v2\/posts\/1818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1818"}],"version-history":[{"count":0,"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=\/wp\/v2\/posts\/1818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=\/wp\/v2\/media\/1817"}],"wp:attachment":[{"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhinoeasy.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}